Moleskine – Wise Dice

Italian brand, it produces and designs luxury notebooks, as well as planners, sketchbooks, leather backpacks, journals, wallets, various accessories, and stationery.

Client: Moleskine w/Neue Big Studio, Milan (IT)
Project: MSK – Wise Dice template

Main responsibilities and activities I was in charge of:

Campaign creativity: concept development of ‘Wise Dice’, a downloadable tool to encourage random act of kindness and to practice exercises of self-awareness. The PDF template is available on mymoleskine platform. Once bult it looks like a 12-faces dice showing a wise recommendation on each face.
 
Art direction: responsible for directing the creative process, from the concept development to the visual execution.
 
Graphic design: typographic treatment, visual layouts and icons, paper mockups. Design of banners and visuals to present the project on Moleskine online community of creatives.