TEZENIS – digital campaign

Italian fashion brand founded in Verona in 1987, with over 1,750 shops worldwide. It’s part of Calzedonia Group along with brands as: Intimissimi, Falconeri, Atelier Emé and SignorVino.

Client: Calzedonia, w/Early Morning Agency, Verona (IT)
Project: Tezenis – #getagrungestyle Campaign

Main responsibilities and activities I was in charge of:

Campaign creativity: concept development of #getagrungestyle, visual campaign to present the new grunge collection, featuring on the e-shop. The idea is to daily share a different style suggestions to boost the e-commerce activity.
 
Art direction: responsible for directing the creative process, from the concept to the execution of the campaign.
 
Graphic design: visual layouts, typographic treatment, colorpalette, illustrations.
 
Digital campaign: design of visual layouts and communication assets to promote the project across company’s digital channels (mailing, e-shop, social media platforms).