SEVENTY – Womenswear F/W ADV Campaign

Italian brand founded in 1970, in Venice. Its collections are inspired by a total look philosophy for Woman and Man, it’s classy for daywear and glamourous for eveningwear.

Client: Seventy, Venezia (IT)
Project: F/W 2015 – ADV Campaign

Main responsibilities and activities I was in charge of:

Campaign creativity: concept development of ‘Off-season blooming’: this is the title of the atmosphere that inspired the whole campaign. The creative idea was scaled on all the online and offline channels, presenting the F/W collection.
 
Art direction: responsible for directing the creative process, from the concept to the execution of the campaign.
 
Graphic design: graphic project and design of F/W 2015 catalogue.
 
Digital campaign: design of visual layouts and communication assets to promote the brand across company’s digital channels (mailing, website, social media platforms).