Sayhello – Brand identity

Indipendent creative studio based in Milan, proving services about art direction and graphic design mainly for the design industry.

Client: sayhello, Milan (IT)
Project: sayhello – Brand Identity

Main responsibilities and activities I was in charge of:

Campaign creativity: concept development of ‘Sayhello on your desk’, launching event of the studio to engage the local community of creatives. Guests who took part at the launching received an eco-friendly gift and were asked spreading the voice on social medias.
 
Art direction: responsible for directing the creative process, from the concept to the final delivery.
 
Visual brand identity: logo design, typographic treatment, color palette, basic stationary.
 
Graphic design: visual layouts and communication assets to promote brand awareness across Sayhello’s digital channels (mailing, social media, …). Offline touchpoints as: save the date, poster, postcards.