Pal Zileri – S/S 2021 Campaign

Pal Zileri is an Italian luxury brand specialized in both formal and casual menswear. Born in Quinto Vicentino (Vicenza, Italy), it is now headquartered in Milan and it is distributed via many monobrand stores and via 500 multibrand retailers worldwide.
 
The name “Palazzo Zileri” evokes an ancient building in the historic centre of Vicenza. Pal Zileri pursues its sartorial craftsmanship combined with a contemporary aesthetic.
In 2014, Mayhoola Group acquired the majority stake of the company, along with the total ownership of Balmain, and Valentino Fashion Group.

Client: Pal Zileri, Vicenza (IT)
Project: S/S 2021 – ADV Campaign

Main responsibilities and activities I was in charge of:

Campaign creativity: concept development of ‘Effortless Attitude’, a new brand vision that inspired the whole campaign.
 
“The value of an artwork consists in its expression: when something is well expressed, its value becomes very high.” According to the renowned venetian architect Carlo Scarpa, whose aesthetics made of craftsmanship and creativity, inspired the Pal Zileri Spring/Summer 2021 collection.
 
Art direction: responsible for directing the creative process, from the concept to the art direction of the shooting and ADV campaign. The creative idea was scaled on all the online and offline channels, introducing the new brand positioning and S/S collection.
 
Graphic design: graphic project and design of S/S 2021 catalogue and ADV layouts.
 
Credits
Photographer: Stefano Galuzzi
Art Director: Cecilia Melli
Stylist: Davide Brambilla
Casting: Simo Bart Casting
Talents: Francesco Meda and Stefano Rossi