Moleskine – New Years Resolutions

Italian brand, it produces and designs luxury notebooks, as well as planners, sketchbooks, leather backpacks, journals, wallets, various accessories, and stationery.

Client: Moleskine w/Neue Big Studio, Milan (IT)
Project: MSK – New Years Resolutions template

Main responsibilities and activities I was in charge of:

Campaign creativity: concept development of ‘MSK – New Years Resolutions template’, a visual especially designed for the online community of creatives.
 
Art direction: responsible for directing the creative process, from the concept development to the visual execution.
 
Graphic design: typographic treatment, color-palette, design of visual layouts and icons, paper mockups.
 
Shooting: concept development and art direction of the shooting. The activity included the presentation of: visual inspirations, tone of voice, moodboard, collecting props and scene set-up.