Moleskine – Muse Box

Italian brand, it produces and designs luxury notebooks, as well as planners, sketchbooks, leather backpacks, journals, wallets, various accessories, and stationery.

Client: Moleskine w/Neue Big Studio, Milan (IT)
Project: MSK – Muse Box

Main responsibilities and activities I was in charge of:

Campaign creativity: concept development of ‘MSK – M.Use Box’, a pencil box that helps you turning yourself into a brilliant painter, a great writer and inspired composer.
 
Art direction: responsible for directing the creative process, from the concept development to the visual execution.
 
Graphic design: typographic treatment, color-palette, design of visual layouts and icons, paper mockups.