Copernico Food – Brand identity

me•nu is the food brand of Copernico, co-working company based in Milan, with branches all across the country. The company name refers to functional food: ME as ‘me-nte’ (mind), NU as ‘nu-trizione’ (nutrition).

Client: Copernico Holding, Milan (IT)
Project: me•nu – Brand Identity

Main responsibilities and activities I was in charge of:

Art direction: responsible for directing the creative process, from concept development to execution of visual assets.
 

Graphic design: environmental graphics, menus and menu boards. Packaging system, including choices in terms of: paper, materials, and printing techniques.
 

Shooting: art direction of the shooting, including: moodboards, tone of voice, inspirations, photographer and set designer selection.