Copernico – Brand identity

Italian co-working company based in Milan, offering office spaces for: startups, independent professionals or corporation innovative departments. It has branches all across the country: Rome, Turin, Bologna, Trieste, Cagliari, Venice, and more to come in pipeline.

Client: Copernico, Milan (IT)
Project: Copernico – Brand identity

Main responsibilities and activities I was in charge of:

Art direction: responsible for the re-design of the brand image, leading a multidisciplinary team of professionals.
 
Visual brand identity: logo design, typographic treatment, color palette, basic stationary. The project also included the design of visual guidelines and corporate brand manual.
 
Campaign creativity: concept development of ‘Rainforest Workspace’, as the vision that inspired the new brand positioning.
 
Shooting: art direction of the shooting, including: moodboards, tone of voice, inspirations, photographer and set designer selection.