Carolina Wyser – online campaign

Carolina Wyser is an italian brand of denim, launched in 2012.

Main responsibilities and activities I was in charge of:

Art Direction: responsible for the graphic project of the platform. Art direction of the project: from the brief to the execution of the web site and e-shop.
 
UX and UI Design: graphic project of the platform: lettering, colour-palette, visual identity and layouts.
 
Campaign Creativity: concept development of the digital campaign ‘Be Wyser’ engaging bloggers, influencers and talents wearing CW items.