Balestra Roma – Brand identity

One of the top Italian brands with family ownership, synonymous of Italian Haute Couture. Balestra’s atelier ranges from haute couture, prêt-à-porter for man and woman, accessories and cosmetics.

Client: Renato Balestra, Rome (IT)
Project: Balestra Roma – Brand Identity

Main responsibilities and activities I was in charge of:

Brand strategy: defining the brand positioning of Balestra Roma, the prêt-à-porter collection designed by Renato Balestra.
 
Art direction: responsible for directing the whole creative process.
 
Inspirations: for the brand proposal, I designed a visual project coherent with the brand heritage and inspired by Ancient Rome aesthetic.
 
Visual brand identity: logo, color palette, typography, basic stationary. Labelling and packaging system: paper, materials, printing techniques.