Vicolo Via Mameli – Brand identity

A new idea of home goods focused on discovery, simplicity and getting back to nature.

“We entered this 2020 with big aspirations and a strong desire to start our own company here in Milan, Italy. We knew only that we wanted to share our love of nature and passion for quality materials and well made goods with everyone.” Nicola and Ryan, founder of VVM.

Client: Vicolo Via Mameli, Milano (IT)
Project: VVM – Brand Identity

Main responsibilities and activities I was in charge of:

Brand strategy: analysis and research about the competitive scenario and current visual trends.
 
Art direction: responsible for directing the creative process, from the concept to the execution of the visual identity. Inspirations: for the brand proposal, I designed a visual identity inspired by nspired by vintage perfume labels.
 
Visual brand identity: logo design, typographic treatment, color palette, brand image language, basic stationary, Labelling and packaging system: paper, materials, printing techniques.
 
© All images copyright Vicolo Via Mameli