YOYO – Brand identity

Born in 2017, YoYo is a creative boutique agency based in Paris providing consulting services for fashion companies.

Client: YoYo, Paris (FR)
Project: YoYo – Brand identity

Main responsibilities and activities I was in charge of:

Brand strategy: analysis and research about the competitive scenario. The project proceeded identifying: strategic planning for the brand positioning, company’s mission and vision statements.
 

Art direction: responsible for directing the creative process, leading a multidisciplinary team of professionals.
 

Inspirations: for the brand proposal, I designed a visual identity inspired by the colors of vintage cement-tiled floors, typical of Parisian interiors.
 

Visual brand identity: logo design, typographic treatment, color palette, brand image language, basic stationary, corporate and marketing assets. The project included the design of visual guidelines and brand manual.