Moleskine – B-side

Italian brand, it produces and designs luxury notebooks, as well as planners, sketchbooks, leather backpacks, journals, wallets, various accessories, and stationery.

Client: Moleskine w/Neue Big Studio, Milan (IT)
Project: MSK – B-side

Main responsibilities and activities I was in charge of:

Campaign creativity: concept development of ‘The other side of the paper band’, a special project to support the launching campaign of the Notebook Colorful Collection.
 
Art direction and graphic design: we designed a set of visual layouts available on selected notebooks. The idea behind: instead of throwing away notebook’s paperbands, using the B-side of them to share inside templates, as:
 – Travel memories,
 – Calendar notes,
 – Birthday reminder,
 – Emergency Business card
 – Quotes on the way.
 
Graphic design: concept development and art direction of the shooting.